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Video Testimonial by florist Allison Ellis


I’m thrilled to announce my new online video series: Woodland Design! I’ve been educating floral designers and teaching workshops around the world intensively for six years. My Woodland designs have received particular interest and demand for more classes. This inspired me to create a course that I could offer you at a fraction of the cost of my workshops and even better, you can learn to create Woodland arrangements in your own time and in the comfort of your own home. My Woodland designs are nearest and dearest to my heart, taking me back to my childhood vacations, foraging in Switzerland. That spirit of playfulness and observation is layered over a variety of structural mechanics that I will share with you. I’ve created four Woodland Design Lessons to help you grow and develop your skill sets so that you may offer more to your clients and grow your knowledge of, and confidence in, floristry. 

Learn to craft: 

  • Woodland Centerpieces
  • Woodland Bouquets
  • Woodland Wreaths
  • Woodland Montages
  • BONUS Lesson *limited time only! 

I show you all my behind-the-scenes construction techniques as well as variations on each theme. You will learn the methods I have innovated and honed over my long career, while learning to explore your surroundings for unique botanical materials and texture. These four Woodland Design lessons will inspire you to see with new eyes and to tap into your own floral joy and style. 

For a limited time only and only if you purchase the course in full, I’ll also be including a BONUS Lesson which includes 37 minutes of extra material to help you grow and achieve your botanical vision.

This is a great time of year to find and use Woodland materials and to practice and share your creations with family and friends. Taking time for yourself to pursue your passions and learn new skills is a fantastic way to get a jumpstart on the new year. To help, I am giving you the Woodland Montage Lesson for FREE! 

Get your free Montage Lesson here!

And, the first 25 people to enroll will receive a signed copy of my new book: “The Herbal Recipe Keeper: My Collection of Healing Plant Remedies and Essential Oil Blends”. Published by Timber Press and photographed by Theresa Bear, it includes over 40 of my floral designs and is slated for release on Christmas Day! 

I can’t wait to see what you make!



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Course Syllabus

Woodland Centerpieces

You will learn the underlying mechanics for dramatic centerpieces featuring logs, branches and bark, decorated with woodland texture, and how to shape and secure a variety of compositions and bases. You'll see with new eyes - foraging and sourcing botanical materials.

Woodland Bouquets

You will learn how To employ European bouquet holders in your work, and to use the bouquet as a component of a larger structure, along with the mechanics for incorporating wood. You'll also gain insight into flower deconstruction to find new ways of using materials and adding texture.

Woodland Wreaths

You will learn how to build a versatile wreath structure for both wet and dry examples, and how to use moss to build form, conceal mechanics and bridge materials. You'll gain confidence in breaking the circle to create new shapes, compositions and excitement.

Woodland Montages

You will learn to paint with flowers in wall mounted, vertical presentations, as well as the mechanics for design variations incorporating logs and branches and potted plants. Explore an entirely new way of looking at flora!

Bonus Material (Limited Time Only!)

Includes 37 minutes of extra floral tips, techniques, ideas and inspiration, as well as more container ideas and variations for mechanics. You'll also get further ideas for using texture and floral materials.
"I just finished watching your video tutorial and although I've seen you teach a few workshops in person, I felt like this 'up close view' of you at work was an even more intimate look at exactly 'what you do' and 'how you do it'. You share so many techniques and tools in just 1 hour. It's incredible." — Alison Ellis, Floral Designer
Françoise challenged me to think of different ways to approach materials, tools and designs which really opened my mind! As I left class, I was so inspired and ready to apply her techniques in different aspects of my business. I would highly recommend taking a class from Françoise! — Margaret Ludwig, Woodland Course student
Designing with textures only was different from what I usually do and I really enjoyed it. — Sanna Villén, Woodland Course student